Company Profile

Company Overview

Gorton’s, America’s seafood company since 1849, is the market leader, providing consumers with innovative frozen seafood products through retail grocery stores across the United States and Canada. The company offers employees a combination of an entrepreneurial environment often found in smaller organizations, along with the expertise of being a sophisticated consumer goods firm with global resources. Gorton’s is committed to providing products and services that surpass expectations. The Gorton’s brand in the U.S. (and the BlueWater brand in Canada) markets high quality, value added frozen seafood with innovative product lines such as “Grilled Fillets”, “Shrimp Bowls” and “Tenders”, along with traditional Fish Sticks and Fish Fillets. The Gorton’s Fisherman and the “Trust the Gorton’s Fisherman” jingle, are among the best known brand equities with U.S. consumers.

Over the last few years, successful new products, compelling consumer communication, and effective retail merchandising have resulted in significant Gorton’s volume and share growth within the retail frozen seafood category. Gorton’s people have earned the respect of the consumer-packaged foods industry by being innovation leaders in both new product development and operational productivity.