Company Profile

Company Overview

Company Overview
Affinnova is revolutionizing how the world innovates. Our patented technology dramatically expands the field of creative ideas and reliably identifies the products, advertisements, or designs with the greatest market potential based on the preferences of consumers. The global leader in marketing innovation services and software, Affinnova delivers higher innovation success rates, accelerates speed to market and generates unprecedented return on investment.

Affinnova’s SaaS optimization platform combines an interactive evolutionary algorithm with the real-time preferences of consumers. Every product, advertisement and design has numerous potential attributes that impact the buying decision and appeal for consumers. Affinnova is the only company that truly considers all possibilities and reliably identifies the optimal approach.

Affinnova is profitable and one of the fastest growing marketing services and software companies in the world with a five year growth rate of 628%. Fortune 500 companies in the CPG, life sciences, retail, technology and financial services industries, including Procter & Gamble, Unilever, Nestlé, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to grow their businesses.